Episode 2 with Aimee France @YungKombucha420

On our second episode of Weddings-ish with Jove Meyer speaks with Aimee France, known by her online handle YungKombucha420! During the pandemic, Aimee dedicated her free time to honing her dormant baking skills and exploring inventive cake decorating techniques while completed her college degree in communications. Aimee's organic and wacky cake designs put her in a league of her own and she fell into creating her one of a kind creations. Emerging as a notable figure among New York City's burgeoning cake artist scene, Aimee's custom cakes are highly sought after and celebrated for their artful shapes and fun piping. Aimee + Jove delve into the start of her unique online persona, her unexpected journey into small business ownership, her love of all things seasonal, her approach as a wedding cake creator, and her dreams for the future.

“Sometimes people will request things…and I’m like ‘I’m not making that right now, like I am sorry that you want this…the time for that is not now.”’

On saying “no” to client requests that aren’t seasonal

Aimee rediscovered her childhood interest in baking by exploring how to use classic baking techniques to create vegan treats for herself. This pursuit led Aimee to deeply appreciate produce in a whole new way. Exploring the farmers markets of New York City as a vegan baker has helped inform her love for unique flavor profiles and pairings. Jove and Aimee discuss the deep importance she feels in taking into account seasonality when creating her one of a kind baked goods— even when this approach doesn’t align with a customer’s initial requests. Jove speaks about his own experience working with Aimee on a fall wedding, and why this approach first felt surprising, especially in an industry so often influenced by the “bridezilla complex.” Aimee’s approach is a breath of fresh air in an industry so often ruled by people pleasing.

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Aimee’s childhood memories and her mother’s love of baking influenced her love affair with the art of baking. She doesn’t plan her baked good designs and like her business, she takes an a “go with the flow attitude.” Inspired by baroque architecture and molding, no one cake is ever the same.

Listeners ask Aimee her tips on cooking for one, what barbie she would be, and how she finds inspiration when she doesn’t feel like cooking?

In our “Ask Jove” segment, Sloan from our team asks Jove what to do when a mother wants to run the show at their wedding. Jove gives amazing tips on how to negotiate this classic scenario and how to keep your priorities in focus when you have other voices in the room!

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