Madison Chamberlain
This week’s episode of Weddings-ish with Jove features designer and recent bride Madison Chamberlain, who has redefined what it means to be a modern, creative bride. Madison’s path to becoming a nontraditional bridal designer wasn’t a straight line—she started in fashion, designing for QVC and Free People, chasing dream jobs that ultimately left her feeling drained and uninspired. After walking away from it all, she found freedom in flailing, working multiple jobs, teaching sewing, and reconnecting with her creativity.
One custom wedding dress changed everything. A friend connected her with a bride who wanted something colorful and unique, and Madison instantly fell in love with the process. It checked every box—joy, creativity, sustainability, and connection. Soon after, one of her veils went viral on TikTok, and her brand was born. Today, she creates vibrant, joy-filled, one-of-a-kind pieces from her Philadelphia studio, where every design is made by hand.
Images from Madison Chamberlain Website
Madison’s approach to bridal isn’t just about color—it’s about process. Her work is deeply personal and collaborative, a return to the old-school artistry of couture. Each gown or veil is custom, each fitting intimate, and every detail intentional. Her clients come to her because they want to feel seen, celebrated, and truly themselves.
Of course, with viral success comes imitation. Madison’s designs have been copied and resold, but she’s learned not to let that distract her. “The people who want the real deal will find their way to you,” she says. Jove relates—it’s the price of being original. Both agree that creative integrity is what lasts, not trends.
Wedding Photos by: @alyssarosephotog
When it came time for her own wedding, Madison lived her message. She wore a mint-green beaded gown layered with tulle and chiffon, a pastel dream inspired by whimsy and water. Her bridesmaids wore purple, her husband wore blue, and her mother—whose look Madison also designed—was the definition of chic confidence. For the reception, Madison changed into a pink ballerina mini dress and a veil covered entirely in vintage Barbie shoes and accessories. It was playful, bold, and completely her.
Wedding Photos: @alyssarosephotog
The night ended with Madison and her husband emerging from a life-size cake as confetti cannons exploded around them. It was joy in motion—exactly what she designs for her clients every day.
Throughout the conversation, Jove and Madison explored how the industry is shifting toward more color, personality, and authenticity—not because of social media, but because couples want their weddings to feel like them. Color means joy, and joy means freedom.
“You do you—authentically,” Madison said. “What makes you happy is what you should do.”
Listen to the full episode of Weddings-ish with Jove featuring Madison Chamberlain, now streaming wherever you get your podcasts.
In this week’s Ask Jove, Sloan and Jove chat about the drama about guest lists and when to include a plus one! !
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